Be Consistent

One of the things the plagues most business print advertising is the inconsistency of their look and feel. This is usually because the majority of the time, you don’t have a graphic artist taking care of your ads and you don’t have a plan. I’ll go into those two things later, but branding is very important. Most of the time customers may not need your services right when they see your ad, but it makes a good impression on them. If they then see your ad 2 months later when they might need your service and your ad looks completely different, what do you think will happen. They are going to go to the yellow pages or online and research to find someone. Or if you ad made a good impression the first time, and the second time they noticed the SAME ad, then you automatically have an advantage over your competition. The message or offer doesn’t always have to be the same, just your look and feel. We will talk about the importance of a good logo soon.

The Master has spoken!

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What’s the competition looking like?

Anyone looking to start a business should definitely look at the area they plan on servicing and find out who their competition is. If you are starting a carpet cleaning business and are going to be in an area of 72,000 people and there are 68 carpet cleaners, I would say this would be a bad move. Business saturation in an area is a scary thing. I will never know why some cities don’t limit the amount of licenses that go out for any given field. Now there are things that you can take into consideration when it comes to a high amount of competition. If there are too many “carpet cleaners” in your area, maybe be different in your product or service. You could offer organic cleaning or same day guaranteed cleaning. Something that will make you stand out from the rest. Now if there is very little competition in your area, there might be a reason. Is there no call for your service and other entrepreneurs are already wise to that? Or maybe you are just smart enough to take advantage of this. The most important thing would be to take a strong position in the marketplace and find a way to keep it. Either way, do your research and don’t make a BIG mistake right from the beginning with your new business.

The Master has spoken! 

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Beware the Ides of March!

This is the day my wife and I were supposed to get married a few years ago. She couldn’t wait that long she said, so we decided on January 21^st. But since it is the 15^th today, I thought it would be a good day to birth my new baby. The Master’s Business Blog. The place where I can help people all over the USA just like I do in my town. We run a very successful Ad Agency here in Utah with over 230 satisfied clients. We handle over 8 million in advertising dollars every year for the past 7 years. I have grown this into a very successful business were we don’t have to “look” for clients anymore. We concentrate serving our existing clients and bring on new clients only by referral.

This blog is taking what we have learned locally and bringing it nationwide. We will be traveling more around the US to do more seminars and even more trainings for individual businesses. We will be launching our products in a few months and are very excited for taking on more country wide clients.

The Master has spoken!

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