The Master Speaks: Tuesday, September 26th, 2006

I’m so excited, I might pee my pants!

Ya, so that is a little over the top. But let me tell you what else is worth saying. When you talk to a prospect, customer, or client with some excitement in your voice, it will transfer to them. This will make the whole buying/selling process much more enjoyable and easy. Record your sales presentation or pitch with your normal tone, and then once with your excited tone, you will see and feel the difference. If you aren’t excited to be there doing your sales job, then you should find another career. Love what you do and show it!

 

The Master has spoken!

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The Master Speaks: Thursday, September 14th, 2006

Insurance or no?

The big question. Should you offer health, dental, vision, life, and disability insurance to your employees? I have a couple different takes on this. I don’t believe you should have to pay for your employees insurance as a standard. I do think you should have a plan that employees can get a discount as a group, but you should have to pay for this. You might think this is wrong to do, but let me explain. Free insurance was offered as a way to keep employees healthy and able to work more. This is not the case anymore. Employees are more apt to work because they have to pay their bills. No longer do employees take an actual sick day. They usually work sick, and then call in when they want to play.(That’s the truth). So use insurance as a reward or a type of raise. I bet if you asked most employees if they would like a $1.00 raise or insurance, they would pick the raise. So in there end, I think offering a group insurance for the discount is good, but I wouldn’t pay for it.

 

The Master has spoken!

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The Master Speaks: Monday, September 4th, 2006

24% of them do it….do you?

The newest research says that 24% of consumers hop online to research before they decide to make a purchase. Of those people, only 38% actually buy online and the rest make a decision who to go with locally based on their online research. Even if you are a brick and mortar store, you still need a huge online presence. While some of you may be businesses that service nationwide like I do, I safe to say most of my readers are local businesses looking to open up a business or increase their profits and revenue. Local business searches are up from the last 5 years 800+%. This is due to the fact that consumers are now wise that they can get usually get what they are locally and don’t have to go to places like overstock.com or amazon.com to shop. But you do need to be found online for these local shoppers. Make sure to consider when you are thinking where to spend your advertising dollars. You can go here for help with small business marketing help.

 

The Master has spoken!

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