Your Unique Product

Is your product or service unique? If not, then does your city or town really need you there then? I’m not a big fan of having junk business around my city. If you don’t have something that sets you apart from the rest, then why the heck be in business. This doesn’t mean that standard products or services aren’t needed. Let’s take the Beauty Salon industry. From the cheap to the expensive, they all have their place. The Dollar Cut style salons are for those customers that don’t really have a big need to look good or are in a big hurry, or maybe just don’t think a haircut is worth more than $8.99. Then you have the high dollar salons, like my wife’s hair and nail salon, that they are charged $50 for a basic cut and up to $100 easy. These are for the quality conscious and those that loved to take a couple hours out of their day to be pampered. As you can see, each one has its place in the market, but if you plan on opening or running a Dollar Cut style salon, and there are 5 others in your town just like it, then don’t bother.

Do something unique to make you stand out.

The Master has spoken!