The Master Speaks: Tuesday, October 17th, 2006

eBay your soul

There have been some funny things sold on eBay and I think it’s hilarious. This eBay place is by far one of the most successful online ventures ever. I think it is an excellent place to supplement your business income. I don’t think it should be done once in a while when you need some extra cash. It should be a part of your business. There is little overhead on eBay and it is very easy to do. Think of it as an extra salesman on your work force. There are downfalls to online auctioning, and that is shipping. If you sell very large or heaving products or even services, it will be hard for you to make a success of eBay. One way to combat this is maybe having your vendor drop ship the item directly to your buyer with your business on the packing slip. Another is just to offer pickup only. This will limit the area your buyers come from. That will also help with services.

Another new thing that has been popping up is local auction houses like BSTnow.com (Buy Sell Trade). They are in the infancy stage, but they are going to be making a big move soon.

Take the online auctions and integrate them into your new or existing business and help supplement your revenue.

 

The Master has spoken!

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The Master Speaks: Monday, September 4th, 2006

24% of them do it….do you?

The newest research says that 24% of consumers hop online to research before they decide to make a purchase. Of those people, only 38% actually buy online and the rest make a decision who to go with locally based on their online research. Even if you are a brick and mortar store, you still need a huge online presence. While some of you may be businesses that service nationwide like I do, I safe to say most of my readers are local businesses looking to open up a business or increase their profits and revenue. Local business searches are up from the last 5 years 800+%. This is due to the fact that consumers are now wise that they can get usually get what they are locally and don’t have to go to places like overstock.com or amazon.com to shop. But you do need to be found online for these local shoppers. Make sure to consider when you are thinking where to spend your advertising dollars. You can go here for help with small business marketing help.

 

The Master has spoken!

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