Be Consistent

One of the things the plagues most business print advertising is the inconsistency of their look and feel. This is usually because the majority of the time, you don’t have a graphic artist taking care of your ads and you don’t have a plan. I’ll go into those two things later, but branding is very important. Most of the time customers may not need your services right when they see your ad, but it makes a good impression on them. If they then see your ad 2 months later when they might need your service and your ad looks completely different, what do you think will happen. They are going to go to the yellow pages or online and research to find someone. Or if you ad made a good impression the first time, and the second time they noticed the SAME ad, then you automatically have an advantage over your competition. The message or offer doesn’t always have to be the same, just your look and feel. We will talk about the importance of a good logo soon.

The Master has spoken!