The Master Speaks: Thursday, August 17th, 2006

I heart NY

Small Business Marketing

Ya, everyone knows it. Everyone has seen it. But did you know it started as a bumper sticker. It was a marketing tactic to get people to visit the city and increase tourism.

Now I’m sure they wish tourists would leave. LOL. But this is a very good marketing tactic for local businesses to make their mark in their city. This will of course only work if you have a recognizable logo (and people wouldn’t be embarrassed by it) and give the stickers away free. We have a dealer here in town that put their window tinting decal on all of their customers cars. It’s just standard and expected. He has positioned himself as the go to guy for window tinting cars. If your business can benefit from this, you might want to consider doing this. It isn’t for every type of business or city, but it is worth looking into.

The Master has spoken! 

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