Television
1.excels in reaching the mass consumer and market;
2.allows companies to keep product and brand presence in front of customers;
3.influence the mass consumer market to convert long-term to a particular product;
4.enables the promotion of corporate image nation-wide;
5.is made more powerful by the combination of sound,color and movement.

Press
1.allows specific socio-economic groups to be reached;
2.allows specific geographical regions to be reached;
3.allows more complicated mesages to be conveyed;
4.is less expensive than television.

Radio
1.is good for geographical targeting;
2.can reach identifiable market segments;
3.the costs of radio advertising are relatively low so repetition is easier.

Cinema
1.is good for reaching the youth market;
2.is good for consumer-segment targeting;
3.has good scope to use the impact of movement and sound;
4.geographically separate markets can also be catered for.

Poster
1.are good for specific targets;
2.are low in cost;

National Dailies
1.are expensive;
2.are only suitable for large multiple chains with nation-wide customers

Provincial Dailies
1.are good for local markets;
2.evening locals;
3.have high local coverage;
4.have high readership.

Weekly locals
1.have high local coverage;
2.have good readership over a priod of seven days;
3.are good for targeting housewives,senior citizens and long-term residents.

Trade Magazine.
are good for specific market segments.

Country Magazines
1.are upmarket;
2.are good for high cocio-economic groups;
3.have a high number of readers per copy
4.are retained over a period of time.

Monthly/weekly magazines
1.are good for specific target segment;
2.tend to be looked at more than once,by various kinds members of a household.

As for the outdoor media,their merits are also obvious.For example,rail advertising offers an opportunity to reach a broad audience,from daily business commuters to leisure travelers;the underground is a compelling media proposition for advertisers wanting to reach young,affluent city dwellers,commuters and the millions of overseas visitors who flock to the city.With its permanetly lit and highly visual environment,advertising on the undergroung weaves your product into fabric of city life.Bus advertising is certainly eye-catching and can take your message straight to the high street.