Like all big “new” ideas,the idea of experiential marketing is not new.The new origin of experiential marketing can be dated back to Walt Disney and the creation of Disneyland in 1995.The way of Disneyland welcome guests,engage vistors,and provide an endless array of interactive experiences is the first example experiential marketing.

Case One:JetBlue Airways

Airlines also have struggled with its application or years.Just think of JetBlue Airways.JetBlue does the little things right to provide a consistent experience.They do not nickel-and-dime the consumer;headsets and snacks are free.Flights attendants are renown for their friendliness and helpfulness.When the weather slows down or cancels a flight,customers get a flight credit right away,often without even asking for it.At JFK Airport,for instance,JetBlue oprates two cafes where delayed passengers can relax and get free refreshments,and harried parents can watch their kids play in JetBlue play areas.In small airpots,JetBlue requires its managers to be proactive in servicing customers,going so far as to order pizzas from a local restaurant to serve to hungry passenger.It is no wonder that JetBlue is ranked at the top for best service in the airline industry.