As mentioned above, radio is a successful medium due to the definitive targets and repeated branding messages that are tuned. There is a lot of money saved in this process and the end results show effective marketing and success. ■The repetition of the message gets radio more advantage, than other media of advertising like print [...]
With increasing number of people opting for contact lenses, opticians have the responsibility of explaining their types, uses and the ways to take care of the lenses. Opticians may also provide live demo for explaining the procedure to wear lenses for clear understanding of the patients. Dispensing optometrists ensure that the spectacles for patients are [...]
Have you ever had an experience with a salesperson and you have said to yourself “I will never buy anything from that person”? You have probably also had the experience where you hit it off with a salesperson and you would buy just about anything they recommend. Why? Because you didn’t like or trust the [...]
Television 1.excels in reaching the mass consumer and market; 2.allows companies to keep product and brand presence in front of customers; 3.influence the mass consumer market to convert long-term to a particular product; 4.enables the promotion of corporate image nation-wide; 5.is made more powerful by the combination of sound,color and movement. Press 1.allows specific socio-economic [...]
